This is a thought I've brought over from my time in ArcheAge. Once we reach a certain threshold of people, there may be a lot of miscommunication with randomly divied groups. I suggest pre-set squads for day-to-day activities. Say one Officer has maybe 10 people or something on his 'Squad.' These squads would be focused on one thing or the other, but would allow others in their groups. Say a PvE squad has 5 people online. They can then say, okay, we need to run some dungeons. The more these plays work with one another, they'll form an understanding of how each other plays and reacts in different situations. I understand the concern may be exclusion from the rest of the guild. Let's use the same example. There's 5 members of a PvE squad online. They say, 'Let's run a dungeon.' Another few guildies express interest in joining. They would then split up the party 2-3 to allow for the other players a place. Similarly, erhaps only 3 of the PvE squad is online; they could invite some others along to go dungeon. This would not exclude anyone from content they wish to do as a group, but also form tighter bonds in those within the Squads. Obviously, this isn't limited to PvE. Gatherer Squads, PvP Squads, GvG Squads, etc. In a larger group scenario, as in a huge open world Guild Fight, this would allow the leader to macro-manage different squads with knowledge of their forte. Then, the Officers, surely present at the time, could go about giving specific orders and thus the chain of command is set.